for Equity Wellness Co, launching end of June 2026

Overview

Developed a full-stack web feature for a regulatory consulting firm that allows beauty and wellness brands to purchase a compliance screening service, submit product label content, and receive an AI-generated report - all within a single automated flow on the company's existing Wix website.

Problem Statement

The firm needed a way to offer a scalable diagnostic service online without manually reviewing each client submission. The goal was to enable clients to self-serve so they could pay, submit a label, and receive a professional compliance report instantly, while ensuring each purchase corresponded to exactly one label review and limiting potential abuse.

Tech Stack

• Wix (website platform) with Velo (JavaScript backend framework)
• OpenAI API (gpt-4o-mini) for AI report generation
• Wix Secrets Manager for secure API key storage
• Wix Pricing Plans + Stripe for payment processing
• Wix CMS (database) for submission tracking
• JavaScript (frontend and backend)

Features Built

• Gated service page - locked behind a Stripe-powered paywall using Wix Pricing Plans, accessible only after purchase
• Label submission form - supports text input or image upload for front and back of label, with mutual exclusion logic so users can't submit both for the same side
• Two-step AI pipeline - a screening call first validates the submission scope, then a full compliance analysis runs if valid
• AI-generated compliance report - displays claim-by-claim risk assessment, overall screening summary, next steps, and disclaimer, all driven by a custom prompt
• Submission tracking - each purchase allows exactly one submission, enforced via a Wix CMS database. Repeat purchases automatically clear the previous record and unlock the form
• Disclaimer enforcement - required on both the purchase page and submission page before any action can be taken

Outcome